Senior Manager ID-7045
Requirements
- 8+ years of experience in a performance marketing role
- 5+ years of experience focused on Amazon
- Owned a $1M/mo Amazon Ads budget for large, omni-channel CPG brands
- Track record of scaling Amazon media campaigns using multiple Amazon Ads products
- Deep understanding of how Amazon Ads products work together to drive performance
- Ability to clearly model attribution across Amazon Ads products
- Highly effective communicator
- Experience collaborating with cross functional stakeholders
- Self-starter who is deeply curious about Amazon and the broader retail media landscape
Responsibilities
- Own media strategy and execution for all Amazon channel media
- Leverage a combination of Sponsored Ads, DSP, and Amazon Marketing Cloud to optimize and measure media
- Report on key performance metrics such as ROAS, TACOS, contribution margin, and LTV
- Support broader analytics and attribution projects
- Implement iterative testing across bid strategies, ad placements, creative, and audiences
- Remain up-to-date on Amazon Ads trends and best practices
- Maximize the relationship with Seed’s Amazon representatives
Desired Qualifications
- Experience managing additional retail media networks (Target, Instacart, etc.)
- Experience with additional Amazon growth marketing programs (Google, Meta, Pinterest, influencers, affiliates, etc.)